About us

With our many years of experience we as an innovative and expanding enterprise in the areas of SMD tape & reel services also directly from the wafer, radial taping, axial taping, preparation of components and taping materials have secured a solid position in the market for us.

More than 1000 enterprises from the component manufacturer up to the consumer trust in the special knowledge of the Reel Company GmbH since years.

 

Certified Our integrated management system is certified since 1995 according to ISO 9001 and since 2005 according to ISO 14001.


Since many years Reel Company is a reliable and competent partner of the electronics industry.

Company video

Company history

2019 With Mr. Bastian Hubrig and Mr. Tim Hubrig the next generation joins the management
2018 New molding tools with new design of the „KLIK REEL“
2016 Extension of DIE Taping department
2013 Extension of the Automatic Taping Systems with AOI
2009 Introduction of Programming
2007 Renting a new warehouse with space for 1.000 paletts, 1.600 sqm
2006 Introduction of DIE Taping. Offering of apprenticeship (a recognized training company of the Chamber of Commerce)
2005 ISO 14001:2004 certification
2004 Renamed into Reel Company GmbH
2003 The remaining 40 % are also sold to ASTI Holding. The company‘s founder Ian Thomson left the company. GmbH shares are sold to the previous Managing Director Kurt Hubrig
2001 60 % of Reel Service GmbH and the rest of the Reel Service Group (USA, Singapore, Philippines and UK) were sold to Singaporean ASTI Holding by the founder Ian Thomson
1999 Introduction of PC-driven business processes in production
1998 Acquisition of the company‘s building with 1.200 sqm
1997 Introduction of radial taping
1995 ISO 9001 certification; introduction of component preparation; development and marketing of „KLIK REEL“
1994 Commissioning of the first fully automated taping & reeling machine
1990 Moving into later acquired company building with 3 employees
1989 Foundet as Reel Service GmbH in Ansbach „First Taping & Reeling Service in Germany“
More than 1000 enterprises from the component manufacturer up to the consumer trust in the special knowledge of the Reel Company GmbH since years.